Why are Mobile Apps Preferred more over Responsive Websites?
Mobile apps have created a storm in the market with the ability to serve users in their routine lives in a comprehensive manner. With the easy availability of internet connections and affordable smartphones, there is a steep rise in the use of mobile apps. But being a long-term business owner having a responsive website for your product or service, you may be thinking, do you need a mobile app? The current era has transformed businesses across all industries to adopt a mobile-first strategy to gain a competitive edge over the market.
What are the key advantages of mobile apps over responsive websites?
Smooth and fast operations:
Mobile apps function faster than websites over the same device. The speed of mobile apps cannot be matched even with a responsive website. In the competitive market, businesses should always be on top of the trends as a small mistake can lead to the displeasure of users. Mobile apps will have to connect to distant servers for accessing information leading to slowness in the performance when compared to mobile apps that can easily access the information stored locally. Moreover, the complex frameworks employed by mobile apps will ensure that operations are performed quickly. This makes mobile apps perform much faster than responsive mobile websites.
Offline abilities:
Another exclusive ability of mobile apps is to store data locally on devices. This is unique to websites that will usually make use of servers to retrieve data for various functionalities. Hence, data retrieval becomes faster in mobile apps when compared to responsive websites. Moreover, mobile apps have one more extra benefit of storing the likely preferences of users for taking positive steps at various stages. User experience will be increased to the next level as users will be able to fulfil the actions easily with mobile apps when the framework will perform the necessary actions in the background. This is one of the main reasons why mobile apps overtake responsive websites in aiding all types of businesses. While all the key actions like payments will need a connection to the internet, mobile apps that store the data locally can allow users to carry out basic functionalities with ease.
Customized experience:
Modern users love to get a customized shopping experience. It is also beneficial for businesses since users will be encouraged to make purchase decisions when they are given more favourable options. Further, users will stay more connected with the apps since all the recommendations will be real-time with favourable filters. It is only possible to provide customer-preferred content with maximum accuracy with mobile apps. By analysing all factors related to user behaviour, respective Location, likes, etc app developers can offer a highly personalized feel to their respective customers. Moreover, even the users can set their preferences by taking trust in the mobile app customization features.
Utilizing the device features:
Mobile apps get the benefit of utilizing the features of respective mobile devices such as GPS, compass, camera, phone calls, and several others. These aspects will have a big impact on making the user experience to an attractive level while easing their burden. For example, if the users need to scan a document to submit any kind of official work, then they have to do it physically. But with a mobile app, users can scan the document using a mobile camera scanner for submitting the necessary documentation. When performed well, the app can become closer to users for developing a close relationship with the product or service.
Enhanced efficiency leading to decreased Costs:
Mobile apps will have a direct impact by reaching a maximum number of target customers in the shortest time. There will be clear sync between various involved entities like customers, employees, vendors, etc. With every step in the process, all the involved persons will be notified and updated at the same time. Further, as the communication happens between the brand and customers directly, there will be a steep reduction in the marketing costs. When the available tools of that particular platform are utilized well, you can gain favorable results. You can make use of various social media platforms to take the business forward and reach target customers.
Brand presence:
Modern smartphone users tend to make use of mobile apps for every possible routine task. The majority of them make use of the app almost every day if they are satisfied with its outcomes. If businesses can create this impact from their mobile app, then their brand presence will be enhanced to the next level. Even if the users are not employing the mobile app, the mobile app entities like the brand logo, etc will keep reminding them about the availability. This will be a free marketing aspect present constantly on the respective device enhancing the value of your brand like never before.
Updates and Notification:
The extended version of brand presence is this feature of notification and updates. Push notifications are the most valuable aspect of promoting your mobile app. Users can be encouraged to use the app with exciting offers or discounts. Once users get the taste of these offers, they will be waiting to utilize the next opportunity to the maximum extent. Existing users will stay with your brand forever while also telling this to their known ones. Care should be taken to not irritate the users with notifications and only target them based on their preferences.
Final thoughts:
In the current era, mobile apps have proven to enhance the value of a brand by offering a sublime user experience. But once you have got an exciting mobile app, your ability to guarantee the functionality and execution becomes a prime aspect. Otherwise, it could just be a burden on your pocket that will not give the intended results. Partner with a leading mobile app development firm like Brillmindz technologies to get the right guidance about your decision. With over a decade of expertise, the team has gained the ability to develop user-friendly solutions as per client requirements.
