Augmented Reality Mobile App Development Trends in 2022
The Augmented technology trends are rising like never before and its application has extended to different types of industries. Many entrepreneurs and leading businesses have been inclined towards Augmented reality mobile app development. Popular across mobile gaming segments, this trend has spread across several industries such as healthcare, eCommerce, entertainment, media, eCommerce, and many others. There has been a significant increase in the development of AR devices that has stimulated hope in the mobile app development segment. Since users are inclined highly towards using Augmented reality devices, app development companies are coming up with creative ideas in the segment. Due to these factors, there is a huge expectation in augmented reality app development for the year 2022. Keep reading the article to know more about the trends in Augmented reality mobile apps.
About Augmented Reality (AR):
AR apps have completely changed the perception of the digital world by blending them with real-life experiences. It is crucial to know that Augmented Reality is not similar to Virtual reality, since in AR virtual elements are blended with real things. This experience is unique from Virtual Reality where the complete experience is showcased as a simulation. There will not be any need for additional devices like goggles, headsets like in virtual reality (VR) but only an AR app with a device camera. Due to this more people have started to like the experiences, stimulating the businesses to develop AR-related apps for enhancing the user experiences. Due to these presentations for any kind of product has become an easy job before people decide for their purchase. Companies that have adopted this technology have been able to stay ahead in the competitive market. AR is termed as a revolutionary aspect that will provide a richer customer experience especially when they are looking to decide between buying any product of their choice.
Types of AR apps:
Location-based AR app: Location-based AR apps employ GPS data via mobile phones to offer location-specific information that lets a user have physical interaction with the world. These types of location-based AR apps are offering solutions like finding a required location or tour of a selected city.
Marker-Based app: A marker-based AR app finds the objects in a precise setting and places a selected virtual object on top of the real object. Marking is done by the camera that examines the object and does the job by checking the position of the marker. It is a technology that is dependent on the view of the device camera. If this camera loses the spot of the marker, even the virtual object will be lost. But once the real object comes in view, the virtual object is placed again in the same place.
How AR is influencing various segments in the field of Mobile App Development?
Augmented reality presents scope of innovations for several types of industries. Below are some notable segments where the Augmented Reality Mobile Apps has already revolutionized the businesses and customer experience.
Medical Apps: Augmented Reality is employed in several medical-related pieces of training to improve patient treatment. It is also successfully employed in surgeries in place of traditional cameras to perform hassle-free operations.
Retail experience: Augmented reality mobile apps can provide a virtual retail experience by simulating the virtual objects in their actual proportions. Users can try the desired clothes in virtual trial rooms saving the time of physically trying them. Even retail shops can showcase the variety of their collections even without stocks and deliver it to the customer later. Several leading firms have found success by adapting to AR technology in their product.
Television Broadcast Apps: AR apps are successfully employed in several broadcast solutions such as coverage of sports events, weather forecasts, live news reports, or similar kinds of programs.
Improving the experience in Online Shopping: Until the evolution of AR technology, customers were dependent on checking the demo videos for knowing about the product in their online shopping. With AR, since they can allow virtual visualization of their product, customers can be sure about the product and make definite purchases.
Innovative eLearning Experience: The field of education has been highly gained with the use of AR technology by offering real-time experience to both teachers and students. Regardless of the type of topics, AR technology can make life easier for users by enhancing their creative abilities. Animations and virtual graphics can be done in real-time for explaining the subjects more effectively. This has shown to have high potential in transforming the learning experience to the next level.
Social Media App: Many social media apps have applied Augmented reality in their product to gain popularity. Since users across social media are always looking for innovations, this technology is a sure-shot winner in the category. But it is key to ensure that the new experience does not annoy the existing users.
Real Estate: One of the industries in the market that has taken the highest benefit of Augmented reality technology is the real estate industry. Real estate professionals can showcase their structures more convincingly without taking them to the physical location. With a 3D experience, users will have a detailed view of the property.
Enhancing brand awareness: Several businesses have successfully been able to gain an edge over the competition and enhance the value of their brand. They can engage their existing customers effectively while widely reaching new customers.
Also Read: How Much Does It Cost to Develop a Financial app?
Final thoughts:
If you are looking to build an advanced app then an Augmented reality app is the best bet regardless of your business type or size of your company. Stimulate your business by developing innovative solutions that showcase your brand like never before. Associate with an expert Augmented reality mobile app development firm like Brillmindz that can develop an advanced AR app that will offer comprehensive value for your investment by considering the available resources. The firm has a unique ability to properly blend the budget and other functionalities for building a revenue-yielding app irrespective of the company size or app niche.
