Is Beta Testing for Mobile Apps Important in 2022?
The mobile app development market has grown at a tremendous pace in 2022 offering plenty of profit opportunities for business. But with this rapid growth, there has also been enhancement in customer demands since they expect the app to give a solid user experience, work with error-free functionalities, and optimal security. It has raised the importance of testing mobile apps for all kinds of niches. Regardless of being a Native or cross-platform app, mobile app testing is one of the important aspects for ensuring the success of the mobile app. Beta testing is the second level of mobile app testing after completing the actual testing process that guarantees a flawless final product.
What is Beta Testing?
Beta testing is the method of offering the product to real users in a production environment to disclose any defects before the bigger release. This approach employs a controlled setting with a focus on getting the product used in the hands of real users who have no or little technical knowledge. Beta testing uses the same production environment with a similar network, hardware, and other aspects to the final release. It gives an option for the final round of secure testing since it gives a new set of eyes for the product.
Beta tests are of two types namely open and closed. Open Beta test is a method where the product is given to users with a message that the product is of Beta version. The closed beta test is restricted to a precise set of people that may involve some existing clients, paid beta testers, etc. This approach may also be done by routing the users to the beta site instead of sending them to the actual production environment. Users will be given a channel for submitting feedback once they use the app. This kind of testing may be done for a specific period or till the defects are not visible with the majority of them having been fixed by the mobile app developers.
Also Read: Cost to Develop a Banking or Fintech app
Benefits Of Beta Testing:
Beta testing offers numerous benefits which are unique from the actual testing process. Along with testing the app for its motives, it aids developers to improve the product by enhancing the quality and assessing the overall user experience. This testing method is employed to check all the functionalities of the app depending on which app engineers can enhance the app quality for getting the fulfillment of a larger audience.
Reduces the overall risks: Beta testing decreases the risk of releasing an error-filled product since the faster testing of the complete-ready product will aid in solving various purposes like functionality and quality. It offers a golden chance for developers to enhance the final presentation of the app as real users will have a hand on the app when it’s completely ready for release.
Adds optimal value: The importance of beta testing is guaranteed with an idea that it will add maximum value to enhancing the product concerning the core idea. Moreover, it will understand the impact of the issues and contribute to important decisions before the final version release. With the quality improvement, there are maximum chances that users will like the app to its core.
Marketing benefits: Any kind of app will require a good level of marketing to ensure the maximum success of the app. Regardless of the top quality of the app, it has to develop that sense of curiosity if it has to change the possible customers into sales. It is similar to a mobile app that requires the one to one publicity that is pushed by beta app testing. As the app is given to a group of users before the actual release, it will help in marketing the app before the launch.
- Act on Suggestions quickly for improving the app: The app engineers will get an opportunity to incorporate any valuable feedback from the users before the actual release. There are chances that the app development team may have found a feature implementation to be exciting but the users may take it otherwise. Moreover, sometimes, developers may neglect the inclusion of some type of functionality in the app during development. Due to the beta testing process, this kind of uncertainty is reduced to a greater extent. Feedback and valuable suggestions of users can be incorporated into the final version of the app. This suggestion before the final release is highly beneficial for the app developers, and other team members who otherwise have the tedious job of thinking about the ideas to enhance the app.
Minimal negative reviews: Any kind of app will run with some negative reviews, but having them right from the initial release may harm the app than good. Beta testing will help in reducing the negative reviews by showing the defects right before the final release. It will decrease the number of negative reviews which might otherwise come up due to neglected aspects in the app. With loads of competition in the market, users are expecting apps to be flawless in their hands. App stores will position your app in the initial positions due to maximum ratings and minimal negative reviews.
Also Read: How Much Does It Cost To Develop An App Like Deliveroo?
Final thoughts:
The motive of any mobile app developer is to develop an error-free app that meets the user requirements and offers user-friendly features. Such a goal is possible only via rigorous testing of the app with alpha and beta testing. Beta testing is an important factor even in the 2002 era where users are demanding flawless versions of the app even in its minute aspects. Since the app is a representation of your brand, failing to address certain critical or minute errors in the final version will heavily impact the brand value. Therefore, many successful businesses have found beta testing to be a key aspect of the overall release process. Partner with a leading mobile app development company like Brillmindz who has skilled testers to include all types of methods for delivering an error-free and profitable end product.
