Is SEO relevant in 2021? What are the latest SEO trends?
Several businesses have reaped the benefits of SEO in the online world. But, as Google keeps on introducing advanced algorithms and updating the existing ones, SEO methodologies have changed drastically. This has posed some crucial questions in the minds of users – Is SEO relevant in 2021 and What are the latest SEO trends? While it’s more probable that SEO will still prevail with current trends, Google will keep on updating them to redefine the search patterns.
Is SEO relevant in 2021? What are the latest SEO trends?
User Focus and providing relevant data:
Focussing on user aspects has always been a crucial aspect of SEO and continues to remain in trend even in the current online space. User search is directly proportional to SEO, hence any aspect that is relevant to the user is also relevant to the SEO. Google will always look to offer users top class experience that stands tall with the latest trends. Hence, if Google diverts traffic to your site through their search engine results page (SERP) it focuses on pleasing the user’s intention. If the user feels satisfied, they will only trust Google next time for their essential searches.
It has been proven that Google Algorithm has been updated and stuffing of keywords in the content will not get higher rankings or good conversion rates. Google wants to convey an accurate message to the right audience. Businesses can follow some important steps to provide the best content to the users and avoid the stuffing of keywords. Lock your target audience and frame the content which is crucial in keeping the content accurate for the users. Content must have the right combination of short and long-tail keywords to stand unique in the competition. Using keywords at crucial SEO areas like meta descriptions, meta titles, alt tags, and all essential ones.
Search Intent:
The SERP will present you with the algorithm of Google to give ideal results of the user’s intent. It will give you the kind of content that is required relative to the specific area or relative search query. In case, if you are not able to fulfil the search intent, then there is no chance for success. SEO will not only get organic traffic for your site but also offer enhanced leads for your business. Any product will not be successful if it does not offer ultimate monetization. As you know the search intent of the user across a precise page type, employ the data and push that user to the subsequent highly resulting page. It plays a key role in getting featured at high ranks on the results page for relevant user queries.
Voice search:
Statistics from Google show that there is an increase in Voice search options for a significant number of users. Several users think that voice search will be the highly preferred option in the coming days. Since this is the current situation, you have to optimize the site for voice search. It should begin by optimizing the content with conversational keywords. It should be noted that keywords used while typing are not the same when done over voice. Precisely, voice searches are more conversational and long than keywords when typed. FAQs also play an important role while pulling the voice search answers via FAQ pages. Take special attention to using the content that is crafted precisely for meeting the needs of voice search phrases.
Long-tail keywords:
Don’t look confused, it has been proven that the latest trend in web search is the use of long-tail keywords as they carry significant statistics. Using them in the content can aid you to stand unique in the race by providing the right phrase which is queried by the users on search engines. Long-tail keywords provide discoverability to the content with the guarantee of an enhanced rate of conversion. You can start by looking at google related suggestions and searches for crafting the long-tail keywords. Streamline the content for how-to queries as they are highly queried. Search query reports and other analytics will offer a precise idea about your further actions.
Video SEO:
Streamlining the video content will be a key part of the strategy for all types of businesses this year. If you need your videos to be discovered on YouTube, then you have to follow certain important steps. Similar to regular SEO practice, keywords form an integral part of video SEO. The autocomplete feature will be the best way to find the keywords for your video SEO. Make use of suggested keywords in the video tags, title, description and also spell out the keywords in the video itself.
Quality of content:
It is rightly said that content is the leader across many formats like written, audio, video, graphics, etc. Hence, SEO has always focussed on developing and spreading relevant, steady, and treasured content for the audience. Below are the important points to be noted while you design the content.
- Always craft the content to highly relevant points.
- Be genuine and stay away from plagiarism.
- Add visual graphics to aid the motive of your content.
- It should be meaningful and understandable for the precise user base.
- Facts must be true from genuine sources and headlines must be attractive.
- Offer useful tips to accurately resolve user problems.
- Keep the content updated at regular intervals.
Final thoughts:
Any type of business in the online market is looking to find the best SEO strategy to drive enhanced sales and generate more traffic. SEO will continue to be relevant in the coming days, but it does not imply that what is running in the current trend will be the same for the future. Hence, it is key to stay updated and be aware of changes in Google algorithms in 2021 and further. Associate with an SEO expert like Brillmindz who has successfully transformed the digital journey of several clients in their respective industries. We are renowned as a leading mobile app development company in UAE with a decade-long experience in crafting profitable digital solutions.
